Description:

The Beatles Carnegie Hall Concert "New York Times" Photo-Ready Advertisement, 1964
This one-of-a-kind advertising proof, originally from the collection of promoter Sid Bernstein, was the very same glossy, photo-ready proof that was utilized to advertise The Beatles' Carnegie Hall concerts in the Jan. 26, 1964, issue of the Sunday New York Times; the one and only print advertising done to promote the concerts. Affixed to the reverse of the 14.5" x 10.75" proof are two, Sid Bernstein Associates stickers; Bernstein and two partners heading Theater Three Productions. They pulled off quite a coup by bringing not only The Beatles, but Shirley Bassey, Tony Bennett, and Count Basie to the prestigious venue, all within a ten-day span. It is interesting to note that the ad claims the Carnegie Hall concerts would be the group's "Only In-Person Appearance in the United States." This is a misnomer as The Beatles first U.S. concert took place the previous night at the Washington D.C. Coliseum. The two Carnegie Hall shows sold out within twenty-four hours and, on Feb. 12, 1964, 5,800 fans witnessed The Beatles concert debut, the shows coming four days after their record-breaking first Ed Sullivan Show appearance. It was also Bernstein who would promote the famous Shea Stadium concert the next summer. The half-page ad proof exhibits rolling folds, otherwise VG.

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October 21, 2009 2:00 PM EDT
Uncasville, CT, US

Alexander Historical Auctions LLC

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